The Shirt Blog

Introducing The Shirt 2019!

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Nicholas Martinez

The Shirt is more than a just a shirt. It was an idea that originated in 1990 to raise money for a student-led spring festival. The Shirt became an instant hit with students, fans, and alumni, and its success uniting the Notre Dame family has surpassed anyone's expectations. Proceeds from sales of The Shirt now benefit Notre Dame clubs and organizations, The Shirt Charity Fund, and the Student Experience Fund. This year marks the 30th Anniversary of the rich tradition that is The Shirt.…

The Shirt Unveiling 2019 FAQ

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Nicholas Martinez

Event Logistics

  • Is it just for the student body?

    • Notre Dame fans of all ages are welcome and encouraged to attend The Shirt Unveiling!

  • Who can I contact if I have questions?

    • Feel free to reach out via email (theshirt@nd.edu) or direct message on social media (@TheShirtND) with any questions or concerns.

The Shirt 2019 Unveiling

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Michael Conlon

Thirty years in the making, The Shirt 2019 will be revealed to Irish Fans across the globe this April 12th, with the Unveiling Ceremony starting at 4:30 pm EST. To celebrate The Shirt’s 30th anniversary, a special 30th anniversary commemorative item will also be unveiled at the ceremony. The committee is excited to announce that the celebration will be held at Eddy Street Commons. Many vendors on Eddy Street are providing special promotions to celebrate the Unveiling.…

The Shirt Project Partners with Colosseum Athletics for a Third Year

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Nicholas Martinez

NOTRE DAME, Ind., (December 5, 2018) — In its 30th year of operations, The Shirt Project at the University of Notre Dame proudly announces the continuation of its partnership with Colosseum Athletics for the 2019 season. Colosseum will serve as the project’s vendor for a third consecutive year. After selling more than 150,000 shirts in 2018, The Shirt maintained its title of the best-selling individual item of collegiate apparel in the nation. The Shirt Committee and Colosseum Athletics are determined to make the Project’s 30th

The Shirt Unveiling 2018 Announcement

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The Shirt Committee 2018

The Shirt 2018 will be unveiled outside the Hammes Bookstore at the University of Notre Dame on Friday, April 20, during a celebration beginning at 4 p.m.  The ceremony is open to the public and will feature entertainment from student groups, food, giveaways and special guests, This year’s Shirt was produced in association with Colosseum Athletics.

The Shirt Announces Colosseum as 2018 Vendor

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The Shirt Committee 2018

The Shirt Project Names Colosseum its Vendor

NOTRE DAME, Ind., (January 31, 2018) — The Shirt Project at the University of Notre Dame announces the continuation of its partnership with Colosseum Athletics. The company, based out of Compton, California, will serve as The Shirt’s vendor for the second consecutive year. Following a successful season in which more than 130,000 shirts were sold, both The Shirt Committee and Colosseum Athletics are excited to work together to manufacture the best-selling individual item of collegiate apparel in the nation. This year’s edition of The Shirt is scheduled to be unveiled on April 20, 2018.…

The Shirt Unveiling 2017

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The Shirt Committee 2017

The Shirt 2017 will be unveiled outside the Hammes Bookstore at the University of Notre Dame April 21 (Friday) during a celebration beginning at 4 p.m. The ceremony is open to the public and will feature entertainment from student groups, food and giveaways, along with this year’s edition of The Shirt.…

The Shirt Announces Colosseum as 2017 Vendor

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The Shirt Committee 2017

The Shirt Project Names Colosseum its Vendor

NOTRE DAME, Ind., (January 30, 2017) — The Shirt Project at Notre Dame proudly announces Colosseum of Compton, California, as its vendor for the 2017 Shirt. This will be the first year of the partnership between The Shirt Project and Colosseum to create and manufacture the best-selling individual item of collegiate apparel in the nation. This year’s edition of The Shirt will be unveiled on April 21, 2017.…

Family Traditions

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The Shirt Committee 2016

Featured below is Ashley Seeman's story about her family traditions with The Shirt. Thanks to Ashley for sending us this story and allowing us to share. 

 

"My mothers side of the family is from Indiana and my Grandfather and his brothers went to Notre Dame. Therefore Notre Dame has been in my life since before I can remember. …

A Special Connection With The Shirt

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The Shirt Committee 2018

A few months ago, The Shirt Committee interviewed long-time Notre Dame fan Jeremy Lobenthal about his connection to The Shirt.  

Jeremy is one of the more resilient Irish fans we have spoken with, as he chose to root for Notre Dame over his family’s beloved Indiana University.  He has been a fan for twenty years.…

The Countdown is On!

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The Shirt Committee 2016

The countdown has begun in earnest!  We are now only two weeks away from the unveiling of The Shirt 2016 on April 15th.  At this juncture, we wanted to let you in on how The Shirt comes to be.

Preparations begin in October, when the new Shirt Committee is formed.  Once that is determined, the Committee considers which vendors will produce The Shirt for that year.  After listening to pitches from various companies, in November the Committee chose Alta Gracia to be this year’s vendor.…

Kicking off The Shirt 2016 with Notre Dame head coach, Brian Kelly

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The Shirt Committee 2016

We are excited to announce the start of The Shirt Project 2016! The 2016 student committee has begun work on The Shirt for the coming fall, and we are very excited to see what 2016 holds.

We also want to thank fans of The Shirt everywhere for their continued support of The Project. Similar to years past, we will be publishing regular updates about the planning, designing, and unveiling of the 28th Shirt on our blog.…

Codi Coslet ’13 to Represent The Shirt 2015 in Hammes Catalogue

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The Shirt Committee 2015

This spring, in partnership with the Hammes Notre Dame Bookstore, The Shirt Project searched for a Notre Dame fan who represented the tradition and message of The Shirt to model this year’s Shirt in promotional materials.

The Shirt Committee asked fans to submit their Shirt stories through social media and received many touching and worthy submissions. After deliberating, the committee chose Codi Coslet ’13 to model this year’s Shirt.…

The Shirt, The Weekend

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The Shirt Committee 2014

The Shirt Project will celebrate its 25th anniversary with special events welcoming former Executive Committee members and fans from across Notre Dame Nation. 

Friday at noon, the football luncheon will kick off the season and include a new video featuring The Shirt 2014. Look out for the video on our social media sites as well as und.com.…

Notre Dame Magazine: 26 Shirts, 25 years, 1 cool tradition

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The Shirt Committee 2014

The following is a fantastic article about The Shirt in the summer issue of Notre Dame Magazine:

26 Shirts, 25 years, 1 cool tradition

Published: July 09, 2014
Author: John Nagy ’00


It first raised $17,000 in 1990 to bankroll the rites of spring better known as AnTostal, then $100,000 more when a car accident on Notre Dame Avenue left a Chinese graduate student in need of long-term medical care. Its artwork has featured some of the most questionable likenesses of Notre Dame football coaches ever to have received University approval.…