The Shirt Blog

The Shirt 2021 Design Story

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Danielle Corbin

April 23, 2021: This year’s design of The Shirt is intended to capture the spirit and tradition of the Notre Dame Alma Mater. The Committee desired to utilize a simple and recognizable phrase from the Alma Mater on the front design, making The Shirt recognizable as “The Strong and True Shirt.” We chose the phrase “Strong and True” to signify how the Notre Dame family is strong in spirit and true to our community through times of adversity and prosperity.  

The Shirt 2021 Will Be Revealed on April 23rd at 6:00 pm

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Max Perry

April 2, 2021: The Shirt Committee is ready to welcome students back for the unveiling of The Shirt 33. On Friday, April 23rd, we will be hosting a live unveiling on South Quad and Library Lawn. Both settings will have food trucks, lawn games, and its own large screen. Both screens will feature messages from Notre Dame celebrities, pre-recorded performances from groups across campus, and exclusive content from The Shirt Committee. The festivities begin at 5:00 pm EST, leading up to the reveal of the new 2021 The Shirt design at 6:00 pm EST.…

The Shirt Project Partners with Colosseum Athletics for its 33rd Edition

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Max Perry

NOTRE DAME, Ind., (February 24th, 2021) — In a time of uncertainty, The Shirt Committee continues the tradition that unites Notre Dame fans around the world. We are excited to announce that we have extended our partnership with Colosseum Athletics for The Shirt 2021. Sales of The Shirt are now more important than ever. Proceeds from sales of The Shirt support causes such as The Shirt Charity Fund, which helps students with unexpected medical expenses, and The Office of Student Enrichment, which offers programming and potential resources for members of the Notre Dame community who identify with the first-generation college and/or low-income student experience. Additionally, revenue from The Shirt goes to support the Undergraduate Student Union, which provides funds for student-led clubs and organizations. While many gameday traditions had to come to a sudden halt, students, alumni, and fans can still wear The Shirt and continue their unwavering support for Fighting Irish football. The Shirt 2021 will be unveiled later this spring.…

The Shirt 2020 Design Story

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Max Perry

April 17th, 2020: This year’s design of The Shirt is intended to capture the experience of a Notre Dame game day. To accomplish this, we wanted the front of The Shirt to contain elements familiar to the Notre Dame community. We designed the word “Irish” in a Celtic style - in reference to the mascot, gameday traditions such as the bagpipe band, and the 2020 season opener in Ireland--and wrapped it around a circular window of the Golden Dome--the University’s most-popular landmark.…

The Shirt 2020 To Be Unveiled Virtually on April 17th at 6:00 pm

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Max Perry

April 6th, 2020 - The Shirt Committee is excited to unveil its 32nd iteration of The Shirt on April 17th, 2020. The Shirt will be unveiled worldwide virtually at 6:00 pm EST on The Shirt’s official Facebook, Twitter (@theshirtND), Instagram (@theshirtnd), and YouTube accounts. The Committee has created a special unveiling video featuring special footage that concludes with the revealing of this year’s design. Shortly after the video, we will be releasing a detailed description of the design written by The Committee members. The Shirt will be available for purchase on the Hammes online bookstore directly after the 6:00 unveiling. It is currently available for pre-order on the Hammes online bookstore as well. This year’s unveiling shows that nothing can dampen the unwavering spirit of Fighting Irish fans and our optimism for another fantastic football season this fall.…

The Shirt Project Extends Partnership with Colosseum Athletics for a Fourth Year

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Max Perry

NOTRE DAME, IN, (January 26th, 2020) — The Shirt Project at the University of Notre Dame proudly announces the renewal of its partnership with Colosseum Athletics for the 2020 season. Serving as the vendor for the past four years, Colosseum Athletics has plenty of experience helping The Shirt maintain its status as the number one selling piece of collegiate apparel in the nation. In The Shirt Project’s 30th

Introducing The Shirt 2019!

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Nicholas Martinez

The Shirt is more than a just a shirt. It was an idea that originated in 1990 to raise money for a student-led spring festival. The Shirt became an instant hit with students, fans, and alumni, and its success uniting the Notre Dame family has surpassed anyone's expectations. Proceeds from sales of The Shirt now benefit Notre Dame clubs and organizations, The Shirt Charity Fund, and the Student Experience Fund. This year marks the 30th Anniversary of the rich tradition that is The Shirt.…

The Shirt Unveiling 2019 FAQ

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Nicholas Martinez

Event Logistics

  • Is it just for the student body?

    • Notre Dame fans of all ages are welcome and encouraged to attend The Shirt Unveiling!

  • Who can I contact if I have questions?

    • Feel free to reach out via email (theshirt@nd.edu) or direct message on social media (@TheShirtND) with any questions or concerns.

The Shirt 2019 Unveiling

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Michael Conlon

Thirty years in the making, The Shirt 2019 will be revealed to Irish Fans across the globe this April 12th, with the Unveiling Ceremony starting at 4:30 pm EST. To celebrate The Shirt’s 30th anniversary, a special 30th anniversary commemorative item will also be unveiled at the ceremony. The committee is excited to announce that the celebration will be held at Eddy Street Commons. Many vendors on Eddy Street are providing special promotions to celebrate the Unveiling.…

The Shirt Project Partners with Colosseum Athletics for a Third Year

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Nicholas Martinez

NOTRE DAME, Ind., (December 5, 2018) — In its 30th year of operations, The Shirt Project at the University of Notre Dame proudly announces the continuation of its partnership with Colosseum Athletics for the 2019 season. Colosseum will serve as the project’s vendor for a third consecutive year. After selling more than 150,000 shirts in 2018, The Shirt maintained its title of the best-selling individual item of collegiate apparel in the nation. The Shirt Committee and Colosseum Athletics are determined to make the Project’s 30th

The Shirt Unveiling 2018 Announcement

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The Shirt Committee 2018

The Shirt 2018 will be unveiled outside the Hammes Bookstore at the University of Notre Dame on Friday, April 20, during a celebration beginning at 4 p.m.  The ceremony is open to the public and will feature entertainment from student groups, food, giveaways and special guests, This year’s Shirt was produced in association with Colosseum Athletics.

The Shirt Announces Colosseum as 2018 Vendor

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The Shirt Committee 2018

The Shirt Project Names Colosseum its Vendor

NOTRE DAME, Ind., (January 31, 2018) — The Shirt Project at the University of Notre Dame announces the continuation of its partnership with Colosseum Athletics. The company, based out of Compton, California, will serve as The Shirt’s vendor for the second consecutive year. Following a successful season in which more than 130,000 shirts were sold, both The Shirt Committee and Colosseum Athletics are excited to work together to manufacture the best-selling individual item of collegiate apparel in the nation. This year’s edition of The Shirt is scheduled to be unveiled on April 20, 2018.…

The Shirt Unveiling 2017

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The Shirt Committee 2017

The Shirt 2017 will be unveiled outside the Hammes Bookstore at the University of Notre Dame April 21 (Friday) during a celebration beginning at 4 p.m. The ceremony is open to the public and will feature entertainment from student groups, food and giveaways, along with this year’s edition of The Shirt.…

The Shirt Announces Colosseum as 2017 Vendor

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The Shirt Committee 2017

The Shirt Project Names Colosseum its Vendor

NOTRE DAME, Ind., (January 30, 2017) — The Shirt Project at Notre Dame proudly announces Colosseum of Compton, California, as its vendor for the 2017 Shirt. This will be the first year of the partnership between The Shirt Project and Colosseum to create and manufacture the best-selling individual item of collegiate apparel in the nation. This year’s edition of The Shirt will be unveiled on April 21, 2017.…

Family Traditions

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The Shirt Committee 2016

Featured below is Ashley Seeman's story about her family traditions with The Shirt. Thanks to Ashley for sending us this story and allowing us to share. 

 

"My mothers side of the family is from Indiana and my Grandfather and his brothers went to Notre Dame. Therefore Notre Dame has been in my life since before I can remember. …